Record Label, Artist Management, Music Publicity (2022)

Record Label, Artist Management, Music Publicity (1)


MTS Management Group is more than just an artist management/publicity/promotions company…It is where INDIE artists get MAJOR exposure! Specializing in full-service artist management, publicity and promotions, radio and social media campaigns for new and established independent artists and indie labels, MTS Management Group and MTS Records are on the cutting edge of today’s new music business.

(Video) Day In My Life as a Marketing Manager *music industry*

Founded in 2010 by Award-winning songwriter, musician and producer, Michael Stover. A music industry veteran of over 30 years, Michael is a graduate of the Art Institute of Pittsburgh, with a degree specializing in the Music and Video business. Michael has used that education to gain a wealth of experience within the industry: from retail music manager and DJ, to two-time Billboard Magazine Contest winning songwriter, performer and chart-topping producer, and finally, award-winning artist manager, publicist, promoter and label president. In just 10 years, MTS Records has released 40+ Top 40 New Music Weekly country chart singles, including FIFTEEN #1s and 8 Top 85 Music Row chart singles. MTS has also promoted 60+ Top 40 itunes chart singles, including 60+ Top 5s and 40+ #1s, AND a Top 5 Billboard Magazine chart hit! Michael has written columns featured in Hypebot, Music Think Tank, and Fair Play Country Music, among others. Michael is a 2020 Hermes Creative Awards Winner and a 2020 dotComm Awards Winner for marketing and communication.

Michael has managed and/or promoted artists and events from the United States, UK, Canada, Denmark, Finland, Italy, Australia and Sweden, making MTS a truly international company. These artists include original Anthrax vocalist, Neil Turbin (DeathRiders, Bleed the Hunger); Country For a Cause, featuring Lulu Roman, John Berry, T Graham Brown, Buddy Jewell, Billy Yates, Ronnie McDowell, and Bobby Lewis; NAMM Metal Jam 2014-15, featuring members of Anthrax, Dio, King Diamond, Racer X, Alcatrazz, Great White, Badlands, Circle II Circle, Hurricane, Jon Oliva’s Pain, Femme Fatale, Leatherwolf, Lizzy Borden, Death, London, Fight, Lynch Mob, Metal Church, Michael Schenker Group, Mountain, Nitro, Obituary, Savatage, Jeff Scott Soto Band, Buddy Miles Band, The Babys, and Deicide; Platinum-selling country artist, Billy Gilman; Platinum selling Juno Award Winner, Robert Michaels; Hallmark and Lifetime Movie composer, Angela Predhomme; metal guitar virtuoso, Xander Demos (James Rivera, Ripper Owens, Sabbath Judas Sabbath); multi-gold and platinum award winning Swedish singer/songwriter, Hicks; Keyboardist for Trans-Siberian Orchestra, John Waite, Doug Kistner; Industry Veteran and tour replacement for Grammy Winning act, Margaret Dorn & The Accidentals; Turkish Musician, Barista, featuring Simon Phillips on drums; Sony songwriting duo, Fitzsimon and Brogan; Canadian country heartthrob, Marshall Dane; Award-winning country artist, Doug Briney; Canadian redneck diva, Amy Rose; Top 100 CMT country princess, Josey Milner; Music City Hayride, featuring Bobby G. Rice and Leona Williams; Top 100 No Depression artists, Jiggley Jones and The Banner Days; Melodic Rock Records artist, Bryan Cole; Award-winning Canadian multi-instrumentalist, Ed Roman; top syndicated radio show, Whiskey and Cigarettes; #1 Canadian country trio, Western Avenue, featuring Matt Williams; Seattle chart-topper, March to May; IMEA Award-winning singer/songwriter, Billy Grima; Alabama-based country rocker, Donica Knight; and Texas-based country pageant queen, Madelyn Victoria; Swedish country singer/songwriter, TJ Leonard; Star One and Shine On Records; Australian big jazz band for kids, Kinderjazz; Independent Country Music Hall of Famer, Richard Lynch; Award-winning Broadway, Jazz and R&B singer, Eloise Laws; Canadian country singer/songwriter/producer, Jim Levatte; Philly-based singer/songwriter and worship leader, Eddy Mann; VH1 Save The Music Finalist, JJ McGuigan; Former BET Networks host and Christian r&b artist, Rahn Anthoni; “Turbo Twang” country artist, Wayne Warner; Billboard chart-topper Bonnie Tyler; WSM Radio On-Air Personality Sam Rochford; Multi-platinum Italian producer/songwriter, Dom Capuano; Seattle Navy veteran and blues pop artist, Phillip Broussard; Cherish Lee, daughter of country legend Johnny Lee and Dallas star, Charlene Tilton; London’s West End star, Nina Soderquist and US Billboard chart-topper with Blue Swede (“Hooked On a Feeling”) Bjorn Skifs; Legendary country singer-songwriter, Margie Singleton; New Queen of Bluegrass, Rhonda Vincent; American Idol contestant, Briana Tyson; country heart throb, Matt Westin; Nashville singer-songwriter, Jeremy Parsons; Prolific mixer Christos Tsantil (P. Diddy, Mary J. Blige, Mobb Deep, Mos Def, Brandy, Big Pun, Queen Latifah, Patti LaBelle); Philly Christian R&B sensation, Christa Deana; Toronto-based alternative rock act, Across The Board; Texas country singer-songwriter Heather Whitney; Dallas r&b artist and son of Four Sonics member, Eddie Daniels, Clayton Morgan; Award-winning Canadian singer-songwriter and author, Tia McGraff, Denver hair-metal darlings, Love Stallion, Canadian singer-songwriter Cory M. Coons (produced by Ron Nevison – Heart, Styx, Survivor), Top 25 FolkDJ chart artist, James Lee Baker, #1 Roots Music artist and americana/folk singer-songwriter Bill Abernathy, guitar virtuoso Brady Novotny, singer-songwriter and musical composer, John Vento; Top 75 iTunes rock chart band, The Vics; Top 20 Canadian Pop/EDM singer-songwriter, Kristen Karma; #2 iTunes charting country rocker, Gary Burk III; Derek Davis, lead singer of #1 metal band Babylon A.D.; Grammy Nominee Masa Takumi; Circus of Power guitarist Gary Sunshine; #1 Bluegrass/Gospel Artist, Flat River Band; Josie Award Winning Rock Band, Follow No One; Indie label, Sky Titan Media; Canadian guitar virtuoso, Darren Michael Boyd; Nashville-based #1 iTunes country artist, Savannah; Bass Player to RnR Hall of Famers, Ray Powers; Canadian rock band, Walker’s Cay; Former Sony/BMG recording artist Tom Tikka; #1 iTunes chart artist, See Your Shadow; #1 iTunes Blues Rock Band Izzie’s Caravan; Top 5 Billboard Charting Gospel Artist, Chris Bender; Chart-topping iTunes R&B artist Billy Ray Rock; #1 iTunes Christian NeoSoul artist, HeIsTheArtist; Florida-based melodic rock band, 308 Ghost Train; Seminal Pittsburgh indie rockers The Little Wretches, Brothers duo from Maine, Psychopath Etiquette; Sugarcane Jane feat. Neil Young’s guitarist, Anthony Crawford; Blues Music Award Winner, Ms. Freddye; Indy Worship Leader and Gospel Singer, Antwan Jenkins; Australian Singer-Songwriter Shayne Cook; 5-time Arkansas CMA Nominee, Ten Penny Gypsy; #1 iTunes R&B Artist, Hollis Jordan; #1 iTunes Songwriter/Musician David Arn; John Lennon Songwriting Contest Finalist, Larry Jay; North Carolina hard rocker, Davy Williamson; Christian singer-songwriter Randy Seedorff; #1 iTunes folk artist, Mauri Dark; Austin, Texas music veteran John McDonough; Pittsburgh country music veteran, Gary Pratt; #1 international iTunes charting country artist, Pamela Hopkins; NOLA Award-winning Gospel artist, Zack Landry; New York City Indie Rockers, Nouhi’s Nomad; Queen of Pittsburgh, Tedi Brunetti; International Rockers featuring Simon Phillips, Barista; Top 5 UK iTunes charting artist, Sarantos; Pittsburgh Blues Duo featuring 3-time Blue Guitarist of the Year, Soulful Femme; #1 iTunes Singer, Songwriter Producer Dom Colizzi; Texas Blonde Bombshell, Lady Redneck; Finnish Rock and Soul Band, Willie and the GoodSouls; New Orleans Jazz Singer and daughter of jazz great (Al Cappi), Louise Cappi; New York City singer-songwriter, Jay Elle; #1 Blues UK iTunes charting artist Sun King Rising; Indie Film Composer, Tracy Chow and Once Great Estate; Italian chart-topper Lorenzo Gabanizza and 30 million-selling artist, Jeff Christie; #1 iTunes Scottish Teen Sensation, Hannyta; Hungarian Violinist Extraordinaire, Bernadett; Founding member of B-Girls, Ananda Xenia Shakti; Roots Rockers Ludlow Creek; Top 15 UK iTunes Alt Rockers, FiveDFit; Member of legendary prog rockers, Crack The Sky, Joe Macre; 50 #1 Billboard Hit Producer/DJ, Georgie Porgie; among others.

Capitalizing on his knowledge of all facets within the industry, Michael and MTS Management Group have become THE Independent Artist Management, Publicity and Promotions firm and record label.

(Video) Music Industry: Record Label as an Organization

Michael Stover and MTS Management Credits


–Country Music Association (CMA)
–Grammy Recording Academy (NARAS)
International Academy of Digital Arts and Sciences

(Video) TikTok Music Promotion for Record Labels | How To Get Your Music Viral in 2022

–Stellar Awards Gospel Music Academy (SAGMA)
–Gospel Music Association (GMA)
–European Academy of Country Music (EACM)
–Roots Music Association
–International Music And Entertainment Association (IMEA)
–Nashville Universe
–Inspirational Country Music Association (ICM)
–New Country Music Association (NCMA)
–Josie Music Awards (JMA)
–Texas Country Music Association (TCMA)
–International Singer Songwriters Association (ISSA)
–Hollywood Music In Media Awards


MTS Management Group has signed music licensing deals for their artists with Fox Sports, NASCAR, E! Networks, Discovery Networks, MTV Networks, Bunim/Murray, Canadian Broadcasting Company shows, and others

(Video) How Record Labels Market Music | Facebook Ads vs Other Music Marketing Methods feat.@Musformation


MTS Management artists have received press in many top publications including ABC, CBS, NBC, FOX, RFD TV, Billboard,, Guitar Player Magazine, Music Row, The Boot, Taste Of Country, CCM Magazine, Yahoo News!, Country Thang Daily, Huffington Post, New Music Weekly,, Flavour Mag, Powersource, Christian Music Weekly, Cashbox, Music News Nashville, Lovin’ Lyrics, Guitar World, Screamer Magazine, Bravewords, Metal Underground, Metal-Temple, Hard City Magazine, Nashville Gab, Digital Rodeo, Hair Metal Mansion, Pittsburgh Magazine, Today’s Country magazine, Nashville Music Guide, Southern Living,, The Source, Alternative Press, and many others.

–Michael has an Associate Degree in Music and Video Business form the Art Institute of Pittsburgh and has worked with notable touring and recording musicians including Jimmy Mattingly (Reba, Garth Brooks) Steve Hinson (Josh Turner, Randy Travis) Mark Greenwood (Garth) Michael Rojas (Lady Antebellum) Reb Beach (Winger) Justin Murr (LibertyNJustice) Cj Snare (Firehouse) Stevie Rachelle (Tuff) and Phil MacDowell (Buzz Poets)

(Video) How To Become An Artist Manager (In The Music Business)

There are 6 million music artists in the world today. What are YOU doing to make yourself stand out from the others? Having amazing talent is key…but there is so much more to it. WE CAN HELP YOU! Here’s how:

Our Publicity and Promotions package includes these services: -Writing and answering emails. -Scheduling interviews. -Scheduling reviews. -Writing and distributing press releases. -Promotion to genre specific websites/blogs. -Internet radio promotion. -Search Engine Optimization (SEO). ..and more!. Let’s get your music on the radio!. We promote to: -Music Row. -New Music Weekly. -Mediabase. -Roots Music Report. -EACM. -IndieWorld. -National Radio Hits. -Other independent music charts. Michael knows the business and he is an out standing manager of great talent.. –TJ Leonard, Radio Promo/Publicity Client

In the music industry, a record label is a company that manages the business and creative aspects of an artist’s career. A good record label will help an artist to develop their skills and to find their audience. A record label will also handle the business side of things, such as promoting and distributing the music. Artist management is a broad term that can refer to a wide range of activities. Typically, an artist manager is responsible for the day-to-day operations of an artist’s career. This can include everything from booking gigs to handling media relations. An artist manager also works closely with the artist to develop their career strategy. The relationship between a record label and an artist management team can be a complicated one. On the one hand, the label is responsible for the financial success of the artist. On the other hand, the artist manager is responsible for the creative direction of the artist’s career. In many cases, the two parties will work together closely to ensure the success of the artist.

In the music industry, a record label is a company that manages the business and creative aspects of an artist’s career.. The music management company and the music agent will look into the best tours for you.. In most cases, a recording contract requires the artist to sign an exclusive agreement with the label.. As soon as an artist is signed to a label, they receive money, which is referred to as an advance.. What does a label manager do?. Typically, musicians’ managers have a strong working relationship with their clients and are constantly working to improve this relationship in order for them to achieve their goals.. An artist manager should be well-connected in the music industry and have a good understanding of the business.. The responsibility of a tour manager is to plan ahead of time for a tour that will last for a long time.. When you sign with a record label, you are associated with their artists.. A good music manager will also have a good understanding of the music business and how it works.

Whether they're indie or major, record labels can help give musicians a significant career boost. The trick is learning how to get signed to a record label.

But how do record labels work?. How do you get signed to a record label ?. Most importantly, a record label is an investment bank for musical artists .. The label invests money into an artist, their recordings, style, video content, tour promotion and management , etc.. First, the record label needs to be aware that the band exists.. In the old days, A&R would travel from city to city, scanning nightclubs and talent shows for the next big singer or band.. However, if you don’t already have a devoted following and a famous name, an indie label may be a more realistic starting point.. Getting signed to a major label now involves that sort of huge viral upsweep, which isn’t impossible if you are good at the platform and can follow the trends, anticipating the next big thing.. In this case acts that have 2-8k followers can and do get signed.. At the end of the day, record labels are a glorified bank for musicians, issuing loans to produce the records, videos, and tours we know and love.. Social media is a huge factor, but at the end of the day it’s all about the music.

It's no secret that success as a musical artist does not come easy. Although being talented is surely important, it also matters what your circumstances are, and what kind of team you have behind

This is where artist management companies come in.. They provide global. representation to a diverse group of talent in different industries,. such as film, television, music, and publishing.. Being. one of the oldest talent agencies on this list, The Feldman Agency. has a wealth of experience in a number of client services.. 5B. Artist + Media is an artist management and touring company with a. focus on metal bands and artists.. Based in New York City and. Los Angeles, the company aims to influence the music industry with. the help of its founders, who are both former performing artists. themselves.

Another of your music managers responsibilities is to meet with the various departments at the record label, for radio promotion, new media, licensing, press, sales, and marketing, to make sure that everyone is acting in concert in preparation for an album release. Manager Andy gold ads," The music managers must keep the entire record label talking. Believe it or not the people at the labels don't always talk to each other". Your music managers put together a marketing plan tries to sell the label and A&R rep on making you a top priority. A marketing plan may include ideas for when you CD should be made available for sale in stores and on the Internet, how retail buyers can get excited about ordering the album, what quantity of records should be shipped to each retailers, how the record is going to be priced (either at full price or added the developing artist price), and what advertising will be put in place to generate sales. A marketing plan may also tactfully suggests what the first radio single and format could be, how far in advance of the record release date the single should be "serviced" to radio, what avenues might be explored to promote the single, (independent radio promoters advertise men's in trade magazines like Hits and Radio and Records), and where a promotional video for the single should be filmed. A Music managers might also indicate in a marketing plan, how the new media department might create hype online through contests and product alliances, how the licensing to put licensing department might opt in to exploit TV shows and video games, what magazines and newspapers the press department should send advance copies of your music review and stories, and what the international departments at the record label might consider the release of your record in foreign territories and went. Last, your manager might underline in the marketing plan strategies regarding what he or she things is the best time for you to begin touring in support of your album. Attorney Jeffrey light suggest get the band touring three or four months before it record comes out. The buzz will start landing and building, and by the time the stick single starts generating or getting some love on the radio, they'll be something for people to connect to. If they buy the record boom, there's a fire. It's also advise that once it has been decided when a band is to going to tour, the music managers are to inform the record label of all the bands time dates so that the proper departments can push the band singles in those key territories.

The. best personal music managers just might be right for you now, but are crucial. to your success and the success of your music business.. Well,. making fires and collecting email addresses is something every band or its fans. or artist must do for itself early on, shopping your music to record labels is. probably better suited for a well connected music attorney (as you'll see later. in this article and booking you on the successful tours is legally the job made. for your music agent.. I like to think of. music managers as air traffic controllers and of the artists, music producers, music. publicists, fashion, consultants, A&R reps, attorneys, and music business. managers.. Good music managers will help you find what feels most. comfortable and natural to you.. The job of music managers is to let his or her artist breathe and. develop into who they are.. Associating you with a specific life's. particular lifestyle helps to define and make your image that much more. believable and real.. Music managers help get you. exposure by setting up industry showcases that potential record and publishing. companies might attend.. Your music managers may also help you to. find an attorney who can help shop your music to various record companies.. In such an instance, your music managers will work with your. music attorney on key contract points in your recording and publishing deals.. Of course it is the. bands job to deliver the goods, but an agent could be the sole demise of your. career as an artist.". Your. manager may even travel with you or will hire a tour manager, who you will be. our meeting and mingling with radio personnel was responsible that keeping a. watchful eye on all activities on the road.. To sum some up thought some. things up, personal use managers are responsible for a great deal and we've. only touched the tip of the iceberg now let's take a look at your music management music managers options.

Yes, a music label can be an artist management agency. A music label is a company that produces, manufactures, and markets music recordings and music videos. They are also responsible for promoting and distributing the recordings and videos to retail outlets. A music label can also be an artist management agency. An artist management agency is a company that manages the careers of musicians and other artists. They are responsible for booking gigs, negotiating contracts, and handling publicity.

An artist management agency is a company that manages the careers of musicians and other artists.. It is critical that the music management company that manages an artist is pro-active in promoting the artist’s physical and mental well-being.. Talent management companies are becoming record labels, whereas distributors are learning how to become managers.. If you want to start a label, advance your career in the music industry, or start your own record label, a career as a label manager is a great place to start.. A record label can keep as much as 80% of your earnings as long as you sign a management or record deal with them; however, this is not uncommon for artists to sign a management or record deal with only one company; however, as a quick point of comparison, record labels can keep A record label can do whatever it takes for an artist.. A music management agency is a company that represents musical artists and helps them with their career.. Music managers typically work with artists to help them book gigs, negotiate contracts, and manage their careers.. Furthermore, because the company is a record label, it is better for artist management and promotion.. Maverick Management, which was established in 1992, offers a variety of film production, music publishing , and record label management services.. Management is a management company that represents rap artists and hip-hop artists.. Big Noise, in addition to its role as an artist management company, also works as a record label, publisher, and recording studio.

An inside look into the history and workings of Record Labels, A&Rs, Music Distributors, Radio Pluggers and PR agencies.

In this third part we will expand on the different types of record labels, the role of A&Rs, distribution deals and music promotion (via radio pluggers and PR agencies).. Many label policies are archaic and based on outdated ‘company culture’ – such as USA radio and TV broadcasters still not paying for performance royalties over use of a master, or labels offering a meager 15-20% artist royalty in deals, even when records are only distributed digitally.. In the rest of this article I will outline the role and function of record labels, A&Rs, music distributors, radio pluggers and publicists.. Instead, songwriters or their publishers pitched songs to the managers and labels of recording artists, such as Elvis Presley and Frank Sinatra, who picked those they liked and recorded them.. Professional record labels have deals with distribution companies that send their records to stores, whether physical or digital.. The exposure drives sales, increases an artist’s profile and leads to public performance royalties for the songwriters (collected via PRS’ like ASCAP) and for the recording artists and record label (collected via PRS’ like SoundExchange, almost everywhere in the world except for the USA, where radio / TV do not have to pay master-right holders for using their records).. When negotiating a record deal for a track that has radio potential, always have the label clarify their radio marketing efforts.

Your band's hitting it big in the clubs, you've got a demo and you're ready to shop for a record label. Find out what record labels can do for you, and learn about the differences between the big guys and the indies.

A&R - The A&R (artists and repertoire) department is often considered the most glamorous department at a record label.. (When a record label "signs" an artist, it simply means that the artist makes an exclusive contract with that record label.). The people in this department work as the link between the recording artist and all the other departments of the record company.. Artist Development - This department is responsible for planning the careers of the artists who are signed to the record label.. As record labels have come to see artists as products in recent years, some artist development departments have been renamed "Product Development.". Label Liaison - This is usually one person, or small group of people, who serves as the liaison between the record company's distribution company (either an entirely separate division under the huge corporate umbrella or an outside company responsible for getting the CDs into the stores) and the record company.. The label liaison also helps decide when to release an album (when the album goes on sale to the public) and makes sure it doesn't conflict with any of the other labels the record company owns.. Legal Department - This department is responsible for all the contracts that are made between the company and the artist, as well as contracts between the record label and other companies.. Marketing Department - This department creates the overall marketing plan for every album that the record company will release.. As large companies buy up smaller record labels, the organization of record companies changes a great deal.. Most record companies have their own Web sites where you can find what labels the company owns and what artists the company is promoting.

Independent Music Promotions is a leader in Publicity and PR services for musicians and labels.

This actually makes a lot of sense and can ensure a decent amount of artistic freedom while maintaining the labels ability to move units.. There were a lot of reasons he made that record, but a big part of it was definitely the restrictions he felt from his label, which is a big part of why labels have changed how they treat artists.. In the days of post label bands and groups who think they can get by without any major involvement from the label front (Which can be true if you know what you are doing) they don’t want artists running away from controlling figures.. Record labels dedicate all of their time to, in some form or another, move more units and develop their artists to be as big as possible in there relevant scene.. I mean – it’s worth it on very high levels for people like Dr. Luke, where the label is all but guaranteed to pull hundreds of thousands of dollars off an individual release, but on a smaller level the general attitude is ‘why bother?’ Odds are no one really cares that much about an individual artist on a labels roster so they need to spend their time maximizing opportunities and helping the artists out as much and as in utilitarian a manner as possible.. If you can find it on your own then you are going to have an easy time sticking with labels that believe in you and finding a way forward that is going to be easy to get involved in and move forward with.. Record labels these days are all about striking an appropriate balance, demand too much and they will be frustrated and drop you, don’t do enough and they will get frustrated at the lack of income and… drop you.

Record labels sign artists to their rosters and license and promote sound recordings for public consumption. Learn more, with Exploration.

With this acquisition, the top three record labels were solidified as they remain today: Universal Music Group, Sony Music Entertainment, and Warner Music Group.. There are three main types of record labels: major labels, major label subsidiaries, and independent labels (see our Major vs. Indie guide, here ).. Today, the record companies considered to be major labels are referred to as the “big three.” In 2016, the big three possessed nearly 70% of the world market share of recorded music: Universal Music Group (28.9%), Sony Music Entertainment (22.4%), and Warner Music Group (28.9%).. Alongside that, Warner Bros. has international labels, distribution alliances, and multiple smaller record label groups.. Universal Music Group’s main record labels are Interscope Geffen A&M Records, Capitol Music Group, Republic Records, Island Records, Def Jam Records, Caroline Records, The Verve Label Group, and various smaller groups and international labels.. Columbia Records, Epic Records, RCA Records, Sony Music Nashville, Provident Label Group, and several other smaller and international labels make up Sony Music Entertainment’s current roster.. Labels such as RCA Records (Sony), Capitol Music Group (UMG), and Atlantic Records (WMG) are all major labels.. The labels directly under their leadership, still within their parent label’s jurisdiction, are the major label subsidiaries that are in the middle ground between major and independent labels.. The Artist and Repertoire (A&R) department of a record label is the portion of a record company that is responsible for finding new talent and convincing them to sign with their label.. Whereas the vast majority of a record label is focused on how to sell the products handed to them (the artist or their recordings or tours), the artist development department is focused on progressing the artist in order to improve the product itself.. The important thing to understand is that labels sign artists in order to promote them so that they will make money, which will go back to the record label.. When artists sign to a record label, they agree that the record label will take a portion of the royalties the recording generates.

Many record labels run by musicians have been little more than vanity imprints, but the most important have pioneered artists’ rights in the music industry.

But while plenty of them were nothing more than vanity imprints with no real A&R input from the star, there were many successful record labels run by musicians.. After a failed attempt to buy Verve Records from Norman Granz, Sinatra decided that the only way he’d enjoy the creative control he craved would be to start his own label, launching it in 1960 with his single “The Second Time Around.” And The Chairman was keen to share the feeling of artistic freedom with his pals, signing Sammy Davis Jr, Rosemary Clooney, and Dean Martin to the Reprise roster.. Apple may have started with an idealised notion of creative freedom (“We hope to make a thing that’s free, where people can come and do and record,” said John Lennon ), but the sheer enormity of interest surrounding anything The Beatles did, along with their impressive contact list, meant that Apple became one of the most high-profile record labels run by musicians.. Between 1968 and ’73, Apple released over 50 singles and over two dozen albums by acts The Beatles signed to the label (as well as key solo albums by each individual Beatle), launching the careers of Paul McCartney ’s protégé Mary Hopkin, power-poppers Badfinger and singer-songwriter James Taylor , while providing a home for longtime Beatle faves such as Ronnie Spector and Jackie Lomax.. Undeterred, Prince pointed to the future for record labels run by musicians, launching yet another imprint, NPG Records, with which he pioneered artist-driven mail-order and internet distribution in the 90s and 00s.. After failing to catch the interest of major labels, Shawn “Jay Z” Carter – along with Kareem “Biggs” Burke and Damon “Dame” Dash – founded Roc-A-Fella to release Jay’s 1996 debut album, Reasonable Doubt .. While Third Man’s first release was back in 1998, with the Jack White-recorded single “Close Your Eyes” by the Detroit-based band The Fells, during the success of The White Stripes, The Raconteurs, and Dead Weather the heavy lifting was done by XL, their releases bearing the legend “Under exclusive license from Third Man records.”. It was only in 2009, when White bought a building in an industrial area just south of Nashville’s downtown, in which he set up an office, a shop front, a recording studio, and a live performance space, that Third Man really got going, quickly becoming one of the most iconic record labels run by musicians.. The set up became a magnet for touring musicians to convene and record one-off singles and live albums which were subsequently released on the label.. As you’d expect from one of the more controversial artists of our time, Kanye West’s record label, GOOD Music, has little interest in convention and has recently flouted the old industry wisdom of keeping them wanting more by releasing five West-produced albums in as many weeks.

The history of recorded music has been marked by endless artistic and technological changes. While music labels persist, digital technology has profoundly altered why they exist and how they work.

Sub-labels benefit from their parent label’s financial and marketing support – artist recruitment, product development, promotion and distribution.. The label was distributed through CBS Records in the 1990s, went through some financial difficulties, then had several major owners including Sony, Polygram, and Universal Music Group (see a timeline of Def Jam history ).. Today, Motown is a sub-label of Universal music Group, but was originally founded by Berry Gordy and became the Motown Record Company in 1960.. While pricing, promotion, product quality and brand credibility are important factors for major labels and sub-labels, risk reduction by portfolio management is now one of the key motivations for major labels that manage sub-labels as separate assets.. Today, the brand is the artist, and the label as a brand in and of itself is vanishing.. Author providedWhen it comes to digital sales today, generally there is no obvious display of the labels on the cover artwork of albums.. The gap is extremely plain when comparing the original LP of the Beatles’ album Meet the Beatles , released in 1964, with how it is currently presented on Amazon.. They exist as brands that have become removed from the consumer awareness and now mainly serve as financial and marketing companies.

Nick Tieder of Frontiers Music, on what an indie label looks for in artists it signs and building a successful career in the current climate from the ground up.

Nick talked about what Frontiers looks for in artists they sign.. What does Frontiers look for in artists they sign?. How can an artist get noticed by you?. Do you look for bands outside of the hard rock genre?. Yes, we absolutely do look for bands outside of the hard rock genre.. We are a rock ‘n roll label, so while we stick to the rock genre as a whole, that’s a pretty broad umbrella.. The label has become known for being a home to established artists who still want to create fresh, new music, but there have been young, developing artists with the label since the inception in 1996.. As an independent rock label, we have our brand, which is growing and evolving; but people who know us know we are going to deliver them quality rock music.. We just want to introduce ourselves to many, many, many more music fans in the U.S. market.. I’m a massive fan of all the aforementioned labels and am thrilled to see the success they’ve been having over the years.. Can you talk about a recent marketing campaign for a band that you noticed and thought was great (not one of yours) and why?. Go out and support other bands and make friends with them.. Make sure everybody in the band (if you are in a band) has an assigned duty for the band that speaks to their strengths.

Everything you need to build and start a record label. Including a recording contract template, comprehensive workbook, marketing checklists, royalty spreadsheet, and more!

What is more important is that you find a name that looks good, is available to use, and that represents the intended aesthetic of the label.. Defining Your Label’s Audience It may be harsh to think of listeners as “targets” but it is important when trying to best aim your promotional efforts.. Instead, you should start your marketing campaigns by clearly defining who your audience is, what they value, and where you can find them.. How do they find new music?. Create a Record Label Brand Your brand is the visual representation of who you are as a record label.. Signing New Artists “A&R” stands for Artist and Repertoire.. Organizing and strategizing your album release campaign is the first step towards building a sustainable career for the artist and bringing in revenue for your record label.. Start the process over again by creating a new timeline and developing promotional assets that you and the artist can utilize to promote the album in the weeks and months after release day.. Picking a Digital Distributor Distributing our releases to digital platforms (iTunes, Spotify, Tidal, Bandcamp, etc) is easier than ever.. Email your favorite record label and ask for advice on how to start your own record label.

What's the best way to get the attention of a music industry executive when sending in a demo? Read this to find out.

I can't begin to tell you how many thousands of demos I've not listened to - and I'm confident that I have never missed a great demo in doing so.. It was only when I started writing the blog posts for this site that I realised one of the things that we get asked all the time is whether it's OK to send us a demo, how should we send it in, who to, is a web link OK, and all possible variations on that theme.. The recording quality shouldn't matter too much if the material is good enough, but everyone in this industry does suffer from not hearing past the production to a degree, even if they deny it.. Again, almost without exception, we get sent demos or SoundCloud or YouTube links to material and a band that haven't been playing together long, have recorded a hasty demo and don't really know themselves yet what they are aiming for.. A band that have been playing together for less than a year or so are unlikely to have worked out a world beating line-up, a catalogue of quality songs, a blistering live show and some sense of where they fit in the pantheon of rock and pop.. You'll know if you read our posts here that we think this is all secondary to making the buzz yourself that either allows you to build a sustainable DIY career or attracts the attention of these people you're trying to attract.. The most important thing is to do your research and make sure that the person you're sending something to will receive it and have some kind of affiliation to your genre.. If you're trying to reach an A&R guy at a label, just be sensible and make sure that the label releases records that bear some relation to the music you make and the genre you're in.. I, and my kind, don't want to see an email that doesn't address me by name and that I know has been sent to 100 or so people at once.. And then ask a few people in your age and peer group that you don't know - test it at random on people in the mall to get an honest feel.. Something that people don't often think about, seeing as most now email a link, is when to send the email.. Don't ever send someone an email if you are a live band when you don't have shows coming up - that's just stupid.. Managers, promoters, agents, lawyers and A&R men are to some extent filters of what is good and bad and one of them can filter out acts that will never make it so that only the half decent ones even get in front of people who have decision making power.. You need to get your stuff in front of one of these people at some point, so you need to cultivate relationships with people who can help you do that - all of the above applies to getting even those people to listen and help - it's like a vicious circle in reverse - in fact it's a vicious funnel!. But, when someone they trust recommends that the people in power listen to your demo and that person's view has some weight, then you are getting somewhere.


1. Music Business Summit: Management Today
(Recording Academy - Membership)
2. How to build an LLC For Music Artists & Record Labels
(Music Money Makeover Show)
3. DaBaby Explains His Independent Artist Marketing Strategy
4. Country, Rock, And Indie Artist Management, Publicity, PR, Promotions And Record Label
(Michael Stover)
(Damian Keyes)
6. Secrets Major Record Label Don't Want Artists To Know | Music Marketing

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